Software: Adobe Photoshop, Adobe Illustrator

Deliverables: Packaging, Visual Branding, Marketing, Physical Layout

Packaging design for Sensations Soap, a conceptual soap company that sells all natural soap. The logo had to be simple and eye catching, while the box design had to showcase the soap bar that was inside it. With the logo design, it incorporates a water ripple effect below the logo both to amplify the idea that it is a soap bar and to connect it to the “all natural” aspect of its main selling point, tying it in with nature and getting back to the idea of simplicity.

Process

The logo design incorporates two flat circles inside of each other creating a water ripple effect. As Sensations is a soap bar brand using natural ingredients, it was best associate it with an element that is associated with it, mainly water. This also helps relate to its natural ingredient motif, as there is nothing more natural than fresh water flowing from a river. The box showcases the soap bar itself on the packaging, so the customer can see what the soap bar looks like before purchasing

The logo and box art that was created for the product.

While the logo would remain the same, the colours would change based on the colour of the soap bar, as they offer other scents such as cherry (red), lemon (yellow), orange (orange), and lavender (purple). This allows the logo to remain the same while being unique to each soap the company offers.

Different scented soaps from Sensations. The colour for each one represents its scent.