Software: Adobe Photoshop, Adobe Illustrator

Deliverables: Print and Digital Layout, Corporate Communications, Document Design

Billboard design concept for conceptual hair care brand Lustrawave, promoting their newest shampoo product. The design called for the usage of black and white imagery to create contrast, making sure the product was the focal point.

The billboard design for the product, showcasing it from 2 different angles.

Process

The company commissioned a billboard advertisement to promote its latest product, specifying that the design must feature the bottle, company logo, and the slogan: “Radiance In Every Strand.” With these requirements in place, the concept was developed to align with the brand’s identity. The background incorporates light gray and black waves, symbolizing both the slogan’s essence and the product’s ability to deliver silky, smooth hair. Additionally, the gold cap was emphasized to convey the elegance and premium quality of the packaging.

The digital version of the advertisement.