Software: Adobe Photoshop, Adobe Indesign

Deliverables: Print and Digital Layout, Advertising, Document Design 

Conceptual design created for DNA Shoes, a company that produces and sells shoes. Pictured are two advertisements for the company which will be used for both digital advertising on their social media pages and physical advertising in magazines and posters. The design was based off of older shoe advertisements made by different companies.

The two ads, showcasing the different colours the shoe comes in. These colours had to match with the appropriate shoe, with the person wearing them highlighted in order to stand out. The logo was recreated by tracing the logo that is already on the shoe, along with matching the font used.

The ads in their native digital format.